Meet Our Team

Heather Pouliot is the founder, CEO, and creative strategist behind Brightside Creative, a content and video marketing agency built to help brands stand out with purpose. With over 15 years of experience in marketing, design, and creative strategy, Heather brings a deep understanding of what it takes to capture attention and drive growth in a noisy digital world.

Before launching Brightside Creative, Heather led Core Marketing & Design, a boutique agency where she helped businesses develop compelling brand identities and marketing campaigns that performed. She later brought that expertise into the real estate space as the President and Creative Director of Pouliot Real Estate, a top-tier brokerage in Central Maine known for its innovative marketing and agent support.

Heather’s approach blends strategy with storytelling. She believes in the power of clear, consistent content and brings both vision and execution to every project. From video direction and brand messaging to full-scale content strategy, she helps clients cut through the clutter and connect with their audience in meaningful ways.

A proud Mainer, Heather holds a degree in business with a focus in entrepreneurship from the University of Maine at Augusta and studied at Otterbein University in Ohio. She previously lived in New York City, where she earned her real estate license and worked with Bold New York (now Compass) before returning home to Maine to grow her businesses and raise a family.

When she’s not behind the lens or leading creative strategy, Heather can be found exploring Maine’s outdoors with her husband, Matt, their son, Grant, and their two goldendoodles, Oliver and Cooper.