Running a business in Maine is a uniquely rewarding (and sometimes exhausting) experience. From seasonal slowdowns to trying to keep up with social media trends, Maine business owners wear a lot of hats—and often have to figure it out on their own. At Brightside Creative, we work with local brands to take the pressure off. Through strategic video content and social media support, we help businesses tell their story, build their audience, and show up online with confidence.
Here are 7 challenges we hear all the time—and how we can help solve them:
1. Limited Local Market Reach
The Problem:
Maine’s population is spread out, and foot traffic can only take you so far. If you’re only speaking to your immediate community, you’re missing opportunities.
The Solution:
With video and social media, you can reach beyond your town lines and connect with a statewide—or even national—audience. We help businesses create scroll-stopping video content that introduces your brand, products, or services to new audiences in an authentic, engaging way.
2. Seasonal Business Challenges
The Problem:
You’re slammed during peak season, then crickets when winter hits. Staying visible in the off-season is tough.
The Solution:
We help you create evergreen video content and schedule social posts in advance, so you’re staying top-of-mind year-round—even when you’re not operating at full capacity. We’ll work with you to build content that’s relevant across seasons and platforms.
3. Word-of-Mouth Only Gets You So Far
The Problem:
Maine thrives on personal recommendations, but relying only on word-of-mouth can limit growth.
The Solution:
Video testimonials, behind-the-scenes reels, and day-in-the-life stories help you share that trusted word-of-mouth vibe at scale. We help you turn your loyal customers and brand story into powerful social proof.
4. Rural Location, Urban Expectations
The Problem:
Even if you’re based in a quiet coastal town or deep in the woods, your customers expect a modern, polished online presence.
The Solution:
We produce high-quality video and social content that gives your brand a professional feel—no matter where you’re located. Whether it’s a short-form promo or a full brand story, we’ll make sure your business shows up like it belongs in any big city feed.
5. DIY Culture Meets Burnout
The Problem:
Maine entrepreneurs are scrappy and self-reliant—but trying to shoot your own videos, plan your content calendar, and manage social can lead to burnout fast.
The Solution:
Let us take the pressure off. We plan, film, and edit content that’s ready to post—and we can even help you build a content strategy that saves you time and mental energy.
6. Struggling to Attract Young Talent or Customers
The Problem:
You want to connect with a younger generation—but your content isn’t speaking their language.
The Solution:
Short-form video is the native language of younger audiences. We’ll help you create TikTok- or Instagram-ready content that reflects your brand’s values and tone while still connecting with a modern audience.
7. Slow Adoption of Digital Tools
The Problem:
You know you should be on Instagram, Facebook, or TikTok—but figuring out what to post (and when) feels overwhelming.
The Solution:
We help you build a manageable social media strategy, complete with ready-to-post content and guidance on what platforms make the most sense for your business. No fluff—just what works for you.
Closing:
You’ve got enough on your plate. Whether you’re trying to reach more people, stay consistent online, or finally feel proud of your content—Brightside Creative is here to help. We make high-quality video and social media support accessible for Maine business owners who care about showing up well but don’t want to do it all alone.
Ready to grow your brand with less stress and more style? Let’s talk.