Why Video is the Secret Sauce for Attracting Customers to Your Maine Business
April 1, 2025

If you run a local business in Maine—whether it’s a cozy café in Camden, a boutique in Bangor, or a service-based business in Augusta—you know that connecting with your community is everything. But in 2025, it’s not just about word-of-mouth or the occasional newspaper ad. It’s about being seen and remembered.

That’s where video comes in.

Video is Your Most Powerful First Impression

People buy from businesses they know, like, and trust. And nothing builds that faster than a well-crafted video. A short brand video or a social media reel lets potential customers see your personality, your products, your space, and your passion—all within seconds.

Think of video as your virtual storefront. When someone is scrolling Instagram at night or Googling where to get coffee in Portland, your video is what makes them stop and say, “That’s where I want to go.”

Show Off What Makes You You

One of the things we love most about working with Maine businesses is how real they are. From lobster shacks with generations of history to brand-new makers carving out their space in the world, every business here has a story worth telling.

Video helps you tell that story—whether it’s a behind-the-scenes look at how your products are made, a quick intro to your team, or customer testimonials that show your impact. It creates connection. It creates loyalty. And most importantly, it creates action.

Better Than a Billboard (And Way More Affordable)

Video doesn’t just live on your website. It’s shareable, reusable, and perfect for social media. With one shoot, you can generate content for Instagram, Facebook, YouTube, Google Business, email campaigns, and even local ads.

Plus, Maine consumers are looking for authenticity—not polish. You don’t need a Hollywood budget. You need a video that feels real and reflects your vibe. That’s what we do at Brightside Creative.

Real Results for Real Maine Businesses

We’ve seen firsthand how video transforms local marketing:

  • A farmstand in Central Maine doubled their market days after a short customer spotlight video.

  • A real estate agency saw 3x the traffic on their listings with video walkthroughs.

  • A new bakery in Waterville sold out of product after a launch video went viral on Facebook.

Video isn’t just a trend—it’s a tool. One that local businesses can’t afford to ignore.


Ready to Be Seen?

At Brightside Creative, we specialize in helping Maine businesses grow through authentic, story-driven video. Whether you’re launching something new or want to bring fresh energy to your brand, we’re here to make you shine.

Let’s make something amazing together.

👉 [Contact Us] to book a discovery call or learn more about our video packages.